In today’s Marketing Pulse, gain insight into how:

• Generative AI is revolutionizing the events industry, contributing to more personalized content, efficient event planning, and enhanced attendee engagement.

• Major corporate event trends for 2024 are emerging, ranging from AI dominance, focus on accessibility and neurodiversity, wellness, and an emphasis on authentic human connections.

• Striking a balance between practical considerations and participant-centric approaches is key to refreshing your corporate event strategy for 2024, with emphasis on memorable experiences, engaging content, and event inclusivity becoming increasingly important.

These articles are penned by members of Forbes Communications Council, key marketing and communications leaders shaping the future of these fields.

Let’s dive in!

Next-Gen AI: Reshaping Events and Event Marketing

As technology continuously evolves, generative AI emerges as a promising tool in shaking up traditional business norms, particularly in the events industry.

Here’s how GenAI can enhance event experiences and revolutionize event marketing:

🤖 Time-Saving: GenAI helps reduce time-consuming data compilation work, freeing marketing teams to create outstanding content and host engaging events.

💬 24/7 Assistance: AI-powered chatbots can provide 24/7 virtual assistance and customer support, facilitating a more immersive and personalized attendee experience.

📊 Feedback Made Easy: AI's ability to rapidly collect extensive post-event feedback provides insights into attendee behavior and preferences, enabling more personalized content recommendations.

🔥 Content Creation: With GenAI, crafting high-quality content and engaging digital experiences becomes less burdensome. The technology assists content creators and event managers by personalizing and targeting content more accurately, leading to a more engaged audience base.

By leveraging AI's capabilities, marketers can improve user engagement and drive business growth, all while saving resources and bolstering the return on investment.

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Six Emerging Trends in Corporate Events for 2024

The corporate event market, securing the expected growth to over $510 billion by 2030, continues to demonstrate adaptability amidst the rapidly changing context of how we value time and connection.

Here are some of the top six trends predicted to affect corporate events in 2024:

🤖 AI-Assisted Event Planning: AI assistance behind the scenes of event planning, such as creating multilingual audio versions of presentations, will start to be more effectively utilized by the majority of event organizers.

👂 Event Accessibility: A concentrated focus on accessibility and neurodiversity is emphasized, with alternative learning formats for neurodiverse populations, and designed experiences that accommodate everyone, including sight and hearing-impaired individuals.

📙 Training and L&D: Events will increasingly integrate learning and development opportunities, catering to attendees selective on how they invest their time by providing practical training on industry topics.

🏢 Corporate Culture: With the "Great Resignation" creating tension around workplace norms, the conversation around corporate culture continues, emphasizing flexible attendance options and unique learning and networking opportunities.

These trends will shape the next wave of corporate events, promising richer experiences, better inclusivity, and superior engagement.

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2024 Corporate Event Strategy: A Fresh Perspective

Planning corporate events in 2024 involves considering several variables, including organizational goals, budget constraints, and desired KPIs.

Here's a look at some of the key trends that will influence event planning strategies.

🎉 Memorable Experiences: Apart from big-budget locations, consider local cultural elements to transport attendees and provide a unique, memorable experience.

♿ Accessibility: Factor in audience diversity when planning events to ensure a truly inclusive experience. Considerations range from subtitles for audio content to catering for dietary restrictions.

🧠 Education: Attendee focus on continuous learning necessitates more events emphasizing skill development and practical training.

🌿 Sustainability: Green efforts are a must in reducing the environmental impact of trade shows. Consider digital alternatives to physical resources and lean towards eco-friendly event aspects.

💆 Wellness: Integrating wellness practices like fitness sessions or providing healthy food can improve the overall attendee experience.

🤝 Partnerships: As the corporate landscape becomes more crowded, partnerships and collaborative marketing are set to rise, particularly in the events space.

Balancing these elements in an event strategy can lead to a more impactful and rewarding corporate event in the coming year.

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Wrapping Up

If these articles sparked your interest, we have a network that you will absolutely love: Forbes Communications Council.

This exclusive, vetted community brings together the brightest minds in marketing and communications — founders, CEOs, CCOs, CMOs, and other senior leaders of marketing and communications teams.

Put yourself at the forefront of innovation with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Forbes Communications Council today, and become part of a group driving transformation in marketing.