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In today’s Marketing Pulse, gain insight into how:

• Rebuilding marketing from the ground up can transform it into a streamlined operating system for growth, leveraging AI and lean strategies to outpace complexity.

• The role of Chief Marketing and Ecosystem Officers redefines growth by uniting marketing and partnerships to deliver ecosystem-led impact.

• AI-ready marketing teams are leveraging smart scaling, dedicated AI roles, and revamped workflows to balance creativity and productivity.

These articles are penned by members of Forbes Communications Council, key marketing and communications leaders shaping the future of these fields.

Let’s dive in!

The Future Of Marketing: Why Starting From Scratch Could Unlock Growth

AI has blurred the lines between brand, growth, and operations, demanding a new kind of cross-functional efficiency. However, most organizations are trying to innovate amid chaos: bloated technology stacks, outdated processes, and underused resources. To thrive, marketing needs to reboot as an efficient operating system for growth.

Here’s how smart marketers are reimagining the future:

🔄 Budget Reset: Use zero-based budgeting to focus only on what directly drives revenue. Stop reporting on "vanity metrics" like impressions—prove measurable business impact.

🛠️ Tech Overhaul: Ditch fragmented stacks. Consolidate tools and design a lean, AI-native system that integrates seamlessly.

🧠 People Power: Hire adaptive operators who think across growth, product, and brand. Blend internal expertise with external partnerships for flexibility and speed.

🚀 The New Rules: Focus on systems (not just campaigns), prove revenue impact, and integrate operations for maximum efficiency.

Read The Full Article > 

The Rise Of The CMEO: Marketing + Ecosystems = Growth Gold

Forget siloed strategies—today’s growth imperative lies in breaking down the walls between marketing and partnerships. Enter the Chief Marketing and Ecosystem Officer, a role focused on ecosystem-led growth where marketing amplifies partner collaboration.

In a complex, AI-driven marketplace, customers expect seamless, integrated solutions, delivered through alliances powered by marketing's creativity and data insights.

Let’s explore the CMEO playbook for growth success:

🚀 Strategic Alliances: Align on joint value propositions to deliver cohesive customer benefits—think seamless integrations and faster results.

📚 Unified Enablement: Co-branded training, content, and toolkits keep ecosystems on the same page, boosting adoption.

🤝 Trust Through Collaboration: Drive relevance with joint campaigns, customer stories, and alliance-driven thought leadership.

🔗 Marketplace Evolution: Simplify customer journeys across expanding marketplaces and agent solutions for AI adoption.

📊 Data-Driven Precision: Coordinate targeting among ecosystem teams to reach the right segments with the right solutions.

Read The Full Article > 

The Next Marketing Advantage: Building AI-Ready Teams

As AI reshapes the marketing landscape, teams face unprecedented demands: deliver more, innovate faster, and prove ROI—all while mastering complex AI technologies.

Yet most teams struggle with organizational hurdles such as data privacy, integration challenges, and limited expertise. The solution? Embrace AI not as a tool, but as a transformative function within your organization.

Here’s how AI-forward teams are gaining the competitive edge:

🤖 AI as a Core Function: Create AI-focused roles to develop and manage impactful AI-driven initiatives. Ensure CAIOs and councils guide ethical, strategic adoption.

📈 Smart Scaling: Allocate resources to AI-powered predictive analytics, content creation, and audience targeting to amplify campaigns.

🎓 Train for Fluency: Make AI literacy a core competency for every role, integrating AI training into onboarding and workflows.

🕒 Solve for Capacity: Use AI to automate routine tasks, scale content, and enhance creative outputs—freeing teams to tackle big-picture ideas.

⚡ Redefine Metrics: Focus on meaningful outcomes like conversion lift, creative velocity, and efficiency over traditional KPIs.

Read The Full Article > 

Wrapping Up

If these articles sparked your interest, we have a network that you will absolutely love: Forbes Communications Council.

This exclusive, vetted community brings together the brightest minds in marketing and communications — founders, CEOs, CCOs, CMOs, and other senior leaders of marketing and communications teams.

Put yourself at the forefront of innovation with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Forbes Communications Council today, and become part of a group driving transformation in marketing.