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In today’s Marketing Pulse, gain insight into how:

• CMOs can lead smarter AI adoption by prioritizing secure, governed data and cross-functional collaboration to unlock marketing’s full potential.

• Agentic AI is reshaping customer experience, enabling hyper-personalized, autonomous interactions with the right strategies, governance, and tech partnerships.

• Companies must complete their digital foundations to scale AI effectively, focusing on clean data and agile workflows for lasting impact.

These articles are penned by members of Forbes Communications Council, key marketing and communications leaders shaping the future of these fields.

Let’s dive in!

CMOs: AI Excellence Starts With Secure Data

While AI promises hyper-personalization and predictive precision, many organizations lack the security and compliance groundwork needed for safe, effective adoption. CMOs, as heavy adopters of AI, must prioritize data readiness to protect trust and deliver measurable ROI. This is your call to move smarter, not just faster.

Here’s how marketers can lead the charge:

🧩 Bridge Fragmented Data: Unstructured, exposed data compromises AI effectiveness and erodes customer trust.

🔐 Implement Robust Security: From encryption to validating AI responses, prioritize responsible, secure AI governance.

⚙️ Collaborate with CIOs: They aren't barriers—they're protecting your business from breaches. Treat AI as a cross-functional responsibility.

📉 Avoid the ROI Trap: AI without secure, traceable data means ROI stays a mirage. Build secure foundations first.

Read The Full Article > 

Agentic AI: Transforming Customer Service With Smarter Interactions

Agentic AI is revolutionizing customer experience by enabling autonomous agents that adapt to context and deliver hyper-personalized service at scale. Unlike traditional bots, these AI agents can make decisions, learn, and collaborate, but their success hinges on more than just technology; it’s about readiness, strategy, and partnerships.

Here’s how enterprises can unlock agentic AI’s potential:

✨ Empower Internal Teams: Train teams to manage dynamic, decision-making AI systems, not just static bots.

🔗 Integrate Seamlessly: Invest in systems that work with existing infrastructure and avoid fragmentation.

💡 Prioritize Data Trust: Build governance frameworks to ensure compliance, security, and customer confidence.

🤝 Collaborate Strategically: Partner with AI vendors and tech specialists to accelerate innovation and reduce complexity.

Read The Full Article > 

Finish Your Digital Foundations Before Scaling AI

Behind the shiny AI demos and modern branding, many companies struggle with unfinished digital infrastructures, fragmented data, unclear permissions, and outdated workflows. Scaling AI in this environment doesn’t solve problems; it exposes and magnifies them.

Here’s what "ready" looks like and actionable steps to achieve it:

🧑‍💻 Unified Customer Identification: Ensure one reconciled identifier per customer across systems for consistent relevance and privacy.

🔒 Controlled Access Ledgers: Maintain clear ownership over permissions, with defined purposes and expiration dates.

📜 Provenance by Default: Track every decision, data transformation, and approval—regulations demand transparency.

📚 Portable Consent: Customer preferences must stick across every channel, from ads to emails to service interactions.

Read The Full Article > 

Wrapping Up

If these articles sparked your interest, we have a network that you will absolutely love: Forbes Communications Council.

This exclusive, vetted community brings together the brightest minds in marketing and communications — founders, CEOs, CCOs, CMOs, and other senior leaders of marketing and communications teams.

Put yourself at the forefront of innovation with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Forbes Communications Council today, and become part of a group driving transformation in marketing.