In today’s Marketing Pulse, gain insight into how:

• AI-driven tools can dramatically enhance your brand's social media video presence, boosting creativity, speed, and performance.

• Marketing leaders can push past the hype by strategically leveraging Gen AI, prioritizing continuous training, robust governance, and an innovation-friendly culture.

• Heavily regulated industries, from healthcare to finance, harness AI-powered document handling to achieve greater efficiency, security, and compliance.

These articles are penned by members of Forbes Communications Council, key marketing and communications leaders shaping the future of these fields.

Let’s dive in!

Elevate Your Social Media Videos With AI

Harnessing AI can significantly boost your social media video presence by streamlining each stage—from ideation to final edits and performance optimization. While AI’s potential is vast, the winning formula blends artificial intelligence with human creativity, empowering creators to produce faster, smarter, and more engaging content.

Explore how AI enhances every step of your video content journey:

💡 Ideation: AI identifies trending topics, analyzes audience interests, and generates compelling scripts instantly with tools like ChatGPT, DeepSeek, and Mistral.

🎬 Footage Creation: Without needing a camera, platforms like Runway ML, Synthesia, and OpenAI’s Sora create animations, virtual presenters, and enhance video quality.

🎵 Asset Creation: To polish content effortlessly, generate lifelike narration, original music, and dynamic graphics using solutions such as ElevenLabs and Adobe Express.

🎞️ Post-Production: Accelerate editing through automated subtitle syncing, smart cuts, and consistent visual effects via Descript, CapCut, and Adobe Sensei.

📈 Monitoring & Optimization: Leverage AI's recommendations on keywords, hashtags, and content performance analysis to strategically refine and personalize future videos.

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Cutting Through GenAI's Hype: How Marketers Can Truly Benefit

GenAI often sparks apprehension over its ROI, but recent findings from Coleman Parkes and the AMA highlight real productivity gains when organizations move beyond foundational use cases.

To realize this potential, marketers must bridge knowledge gaps, overcome governance worries, and create cultures encouraging AI-driven innovation.

Here's how marketing leaders can ensure GenAI lives up to its promise:

🎯 Continuous Learning Culture: Address gaps in executive understanding and empower teams with regular training. Initiatives like #MyFocusFridays and interactive workshops give marketers essential AI and data skills to transform their approach.

🔒 Robust Governance Framework: Data privacy and security are top concerns for marketers, yet only 1 in 10 companies has effective governance. A strong culture of checks and balances, supported by a dedicated center of excellence, ensures privacy compliance while fostering creativity.

🌱 Culture of Innovation: Leaders must explicitly encourage experimentation with new technology. As with competitive figure skating, falling means pushing boundaries and learning. Applaud effort, nurture ideas fearlessly, and cultivate an environment where innovation thrives.

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AI Is Revolutionizing Secure Document Handling—Here's How

Heavily regulated industries like healthcare, finance, and legal depend critically on secure, compliant document exchange. Yet traditional manual processes, or outdated technologies like fax, risk data breaches, operational inefficiencies, and compliance failures. AI technology now promises to streamline these workflows securely, efficiently, and compliantly.

Here's how AI is reshaping secure document handling:

🤖 AI-Powered Automation: Artificial Intelligence automates repetitive, compliance-intensive tasks like document verification, data extraction, and anomaly detection, significantly reducing human error and speeding processes.

📄 Advanced OCR Technology: Optical Character Recognition (OCR) combines AI scans, categorizes, and routes documents directly into databases, converting handwritten or scanned materials into structured, searchable, regulation-compliant data.

🛡️ Enhanced Security Measures: AI-enabled document exchanges employ encrypted transmissions, track unusual access patterns in real-time to prevent fraud, and strengthen internal processes like financial KYC compliance.

✅ Robust Vetting & Cybersecurity: Choosing the right AI solution demands thorough vetting—key safeguards include encryption, secure storage, access controls, regular updates, firewall protection, intrusion detection, and formal Business Associate Agreements (BAAs).

🚀 Future Integration with Blockchain & Agentic AI: Looking ahead, integrations with blockchain promise immutable compliance records, while Agentic AI—capable of perception, reasoning, and decision-making—offers next-level accuracy in processing unstructured data.

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Wrapping Up

If these articles sparked your interest, we have a network that you will absolutely love: Forbes Communications Council.

This exclusive, vetted community brings together the brightest minds in marketing and communications — founders, CEOs, CCOs, CMOs, and other senior leaders of marketing and communications teams.

Put yourself at the forefront of innovation with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Forbes Communications Council today, and become part of a group driving transformation in marketing.