Are You Prepared for The Next Crisis?

Unlock the power of C-suite 'rainmakers,' leverage mobile apps during crises, and build a robust internal communication strategy.

November 08, 2023

In today’s Marketing Pulse, gain insight into how:

  • Mobile apps play a crucial role in crisis communication, allowing organizations to respond more quickly and effectively during unforeseen circumstances like the COVID-19 pandemic.

  • C-suite executives, or 'Rainmakers,' are integral to motivating and improving corporate communications, striking a personal chord with the audience, and enabling Thought Leadership for maximum impact.

  • Effective internal communications boost employee engagement and reduce turnover, creating a culture of informed brand ambassadors ready to reinforce an organization's public perception.

Each of these articles is penned by members of Forbes Communications Council, key marketing and communications leaders shaping the future of these fields.

Let’s dive in!

Crisis Communications Revolutionized by Mobile Apps 📱🚨

In the fast-paced, digital era, crisis communication is crucial, and apps are proving to be effective tools for preparation.

The timely interaction offered by these tools can reshape how an organization deals with crises, keeping information flowing smoothly even in times of upheaval.

🦠 Over recent years, apps have become central to crisis communication, allowing for quicker, more efficient responses, whether dealing with a natural disaster or a public health crisis like COVID-19.

⏰ During the pandemic, apps catered to specific needs and facilitated new, remote work environments, thus demonstrating their utility for crisis communication. Additionally, their instant collaboration and info-sharing features are crucial in times of crisis.

👥 When looking for a crisis communication app, ensure it offers real-time notifications/alerts, groups/channels, and offline mode access to crucial data. Such features keep teams informed and prepared for potential crises.

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Why Corporate Communications Needs C-Suite 'Rainmakers' 📢☔

C-suite executives, or 'Rainmakers,' can vastly improve a company's corporate communications and public image, breaking free from potential mediocrity.

CEOs and similar leaders can establish authentic, relatable voices that resonate more effectively with the audience, which trusts people more than entities.

📚 Research shows that only 29% of executives rate their content as excellent, yet 61% find Thought Leadership more effective than traditional marketing.

📊 Thought Leadership is also significant in revenue-generation processes. It helps executives inform market research, enrich sales presentations, and bolster investor relations.

💼 Rainmakers' capacity to differentiate a brand is especially invaluable amidst the explosive growth of social media platforms. Their amplified insights position the firm for sustained success.

The Power of Robust Internal Communications 💼💡

Effective internal communications create a culture of brand ambassadors, enhancing the public perception of your organization.

When your workforce is well-oriented with your vision and values, they can represent your brand more efficiently. Consistent communication from the leadership is vital to this point.

Great internal communications offer multiple benefits:

🌱 Employee Engagement: Empowered team members are more committed.

🙌 Healthy Culture: Relevant information fosters a common sense of purpose.

🚀 Message & Impact: Quick conveyance of goals and updates promotes efficiency.

💼 Efficiency & Effectiveness: Engaged team members reach organizational goals quickly.

👏 Reduced Turnover: When valued, employees are less likely to leave.

Wrapping Up

If these articles sparked your interest, we have a network that you will absolutely love: Forbes Communications Council.

This exclusive, vetted community brings together the brightest minds in marketing and communications — founders, CEOs, CCOs, CMOs, and other senior leaders of marketing and communications teams.

Put yourself at the forefront of innovation with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Forbes Communications Council today, and become part of a group driving transformation in marketing.